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Backrefs and ahrefs are two approaches to building backlinks, but they serve different purposes. Backrefs typically refer to links that point back to your site from someone else's, often tracked for SEO analysis. Ahrefs, however, is a tool that helps you analyze backlinks, keywords, and competitors. So when people compare backrefs vs ahrefs, they're really contrasting the concept of inbound links with the software used to study them.